Allison Schneider 

Lead end-to-end content creation, strategy, and distribution across all digital platforms, including cinematography, photography, video editing, graphic design, copywriting, email marketing, SMS campaigns, and website content management.

Produce, edit, color grade, and publish platform-native content while working directly with athletes, coaches, sponsors, and front office staff to develop authentic stories that drive fan engagement and audience growth.

Manage social media publishing, analytics, and reporting using WSC Sports, Zoomph, Sprout Social, Hootsuite, Dash, Slate, Greenfly, and Emplifi to optimize content performance and strategic decision-making.

Execute email marketing campaigns through Salesforce Marketing Cloud and SMS marketing initiatives through Attentive, supporting ticket sales, merchandise promotions, community engagement, and revenue-generating campaigns.

Support website updates and merchandise initiatives while collaborating across marketing, partnerships, communications, and ticketing departments to ensure a unified brand presence across all fan touchpoints.

Produce and mamange in game staff and product the game show using Shoflo, building out Ribbon Boards and Video Boards through Adobe Effects

Managed multi-platform digital marketing strategies across 10 Facebook pages, 3 Instagram accounts, 5 websites, YouTube, LinkedIn, X (Twitter), TikTok, Threads, and BeReal, driving audience growth and engagement.

Captured, produced, edited, and published photo and video content utilizing Adobe Creative Cloud and CapCut for social media, marketing campaigns, and brand storytelling initiatives.

Analyzed platform performance and prepared weekly analytics reports, tracking audience growth, engagement trends, campaign performance, and key performance indicators.

Planned and executed promotional campaigns, contests, and sponsor-driven giveaways to increase fan engagement, brand awareness, and partnership value.

Designed, developed, and maintained websites using Webflow, WordPress, Squarespace, and Wix, ensuring brand consistency, user experience optimization, and content management efficiency.

Implemented SEO strategies, keyword research, web analytics tracking, and CRM management to improve website traffic, audience acquisition, and lead generation.

Wrote and distributed press releases, media advisories, and public relations materials that secured coverage from local Milwaukee television and news outlets.

Executed email marketing campaigns through Mailchimp and SendGrid, developing audience segmentation, automated workflows, promotional campaigns, and performance reporting.

Collaborated directly with PGA professionals to develop original golf content, athlete-focused storytelling, instructional media, and social-first video campaigns.

Built integrated marketing campaigns across social media, websites, email, and digital advertising channels to strengthen brand presence and drive measurable business results.

Selected to participate in one of the nation's top-ranked internship programs, recognized among the Top 100 Internship Programs in the United States.

Won the Johnson Controls Innovation Challenge, placing 1st out of more than 150 intern teams by developing and presenting a strategic business solution to company leadership.

Assisted marketing managers with the execution of integrated marketing campaigns across digital, social media, public relations, CRM, and marketing automation platforms.

Supported sales and marketing initiatives through Salesforce and Pardot, helping manage lead generation, customer communications, and campaign performance tracking.

Created and updated website content, marketing collateral, customer presentations, and digital assets to support product launches and business objectives.

Coordinated email marketing campaigns, including content development, editing, audience segmentation, deployment, and performance analysis.

Collaborated with internal stakeholders, sales teams, and external vendors to execute marketing projects and maintain brand consistency across channels.

Assisted with social media content creation, public relations initiatives, photography coordination, and promotional campaigns to increase audience engagement and brand visibility.

Utilized CRM, marketing automation, and analytics tools to support campaign reporting, audience targeting, and marketing strategy optimization.