Allison Schneider
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A Bit About Me
My name is Allison Schneider, and I’m a Wisconsin native who followed my passion for sports and storytelling to Atlanta, Georgia. I hold a Bachelor of Business Administration in Marketing with a minor in Journalism, Advertising, and Media Studies (J.A.M.S.) from the University of Wisconsin-Milwaukee, graduating in just 3.5 years while balancing academics, campus involvement, and two on-campus jobs.
As a member of the selective Sheldon B. Lubar Business Scholars Program and an active participant in the American Marketing Association, I developed a strong foundation in leadership, business, and marketing. My passion for sports started long before my career, spending eight years on the sidelines as a manager for my dad’s football team. From running my high school basketball social media account to working with the Milwaukee Athletic Department, I was always finding ways to combine my love of sports with creativity.
Throughout college, I completed four internships with the Milwaukee Bucks, Johnson Controls, Milwaukee County Parks, and the Lakeshore Chinooks, gaining hands-on experience in marketing, communications, social media, and content creation. I also studied abroad in France in the summer of 2022, where I experienced a new culture and gained firsthand insight into European business practices. After graduating, I returned to Milwaukee County Parks full-time before taking a leap of faith and moving to Atlanta to pursue my passion for professional sports with the Georgia Swarm.
Today, I’m a creative professional with experience spanning professional sports, social media, photography, videography, and digital marketing. I love bringing stories to life, creating content that connects with audiences, and finding new ways to help brands build meaningful relationships with their communities. I’m always eager to take on new challenges, learn new skills, and push creative boundaries.
Outside of work, I’m a big foodie who loves traveling, hunting, fishing, meeting new people, and exploring unfamiliar places. Whether I’m behind the camera, on the sidelines, or discovering a new destination, I’m always looking for my next adventure and the next story worth telling.
Work Experience
Georgia Swarm (NLL)
Sept 2023 - Present
Milwaukee County Parks
June 2021 - Sept. 2023
Johnson Controls
June 2022 - Jan. 2023
Oct. 2021 - May 2022
Milwaukee Bucks (NBA)
May 2021 - Aug. 2022
Lakeshore Chinooks Baseball
Sept. 2019 - Dec. 2022
UW-Milwaukee Atheltics
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Lead end-to-end content creation, strategy, and distribution across all digital platforms, including cinematography, photography, video editing, graphic design, copywriting, email marketing, SMS campaigns, and website content management.
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Produce, edit, color grade, and publish platform-native content while working directly with athletes, coaches, sponsors, and front office staff to develop authentic stories that drive fan engagement and audience growth.
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Manage social media publishing, analytics, and reporting using WSC Sports, Zoomph, Sprout Social, Hootsuite, Dash, Slate, Greenfly, and Emplifi to optimize content performance and strategic decision-making.
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Execute email marketing campaigns through Salesforce Marketing Cloud and SMS marketing initiatives through Attentive, supporting ticket sales, merchandise promotions, community engagement, and revenue-generating campaigns.
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Support website updates and merchandise initiatives while collaborating across marketing, partnerships, communications, and ticketing departments to ensure a unified brand presence across all fan touchpoints.
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Produce and mamange in game staff and product the game show using Shoflo, building out Ribbon Boards and Video Boards through Adobe Effects
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Managed multi-platform digital marketing strategies across 10 Facebook pages, 3 Instagram accounts, 5 websites, YouTube, LinkedIn, X (Twitter), TikTok, Threads, and BeReal, driving audience growth and engagement.
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Captured, produced, edited, and published photo and video content utilizing Adobe Creative Cloud and CapCut for social media, marketing campaigns, and brand storytelling initiatives.
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Analyzed platform performance and prepared weekly analytics reports, tracking audience growth, engagement trends, campaign performance, and key performance indicators.
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Planned and executed promotional campaigns, contests, and sponsor-driven giveaways to increase fan engagement, brand awareness, and partnership value.
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Designed, developed, and maintained websites using Webflow, WordPress, Squarespace, and Wix, ensuring brand consistency, user experience optimization, and content management efficiency.
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Implemented SEO strategies, keyword research, web analytics tracking, and CRM management to improve website traffic, audience acquisition, and lead generation.
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Wrote and distributed press releases, media advisories, and public relations materials that secured coverage from local Milwaukee television and news outlets.
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Executed email marketing campaigns through Mailchimp and SendGrid, developing audience segmentation, automated workflows, promotional campaigns, and performance reporting.
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Collaborated directly with PGA professionals to develop original golf content, athlete-focused storytelling, instructional media, and social-first video campaigns.
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Built integrated marketing campaigns across social media, websites, email, and digital advertising channels to strengthen brand presence and drive measurable business results.
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Selected to participate in one of the nation's top-ranked internship programs, recognized among the Top 100 Internship Programs in the United States.
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Won the Johnson Controls Innovation Challenge, placing 1st out of more than 150 intern teams by developing and presenting a strategic business solution to company leadership.
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Assisted marketing managers with the execution of integrated marketing campaigns across digital, social media, public relations, CRM, and marketing automation platforms.
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Supported sales and marketing initiatives through Salesforce and Pardot, helping manage lead generation, customer communications, and campaign performance tracking.
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Created and updated website content, marketing collateral, customer presentations, and digital assets to support product launches and business objectives.
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Coordinated email marketing campaigns, including content development, editing, audience segmentation, deployment, and performance analysis.
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Collaborated with internal stakeholders, sales teams, and external vendors to execute marketing projects and maintain brand consistency across channels.
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Assisted with social media content creation, public relations initiatives, photography coordination, and promotional campaigns to increase audience engagement and brand visibility.
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Utilized CRM, marketing automation, and analytics tools to support campaign reporting, audience targeting, and marketing strategy optimization.
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Digital & Social Media Intern | NBA Team
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Supported real-time game-day social media coverage across Snapchat, Instagram, Facebook, X, and the team website, delivering timely content in a fast-paced professional sports environment.
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Assisted in planning, creating, and publishing platform-specific content aligned with NBA and team brand standards.
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Captured and produced pregame content featuring athletes, including on-court arrivals, warmups, behind-the-scenes moments, and fan-focused storytelling designed to increase engagement and audience connection.
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Collaborated directly with players, coaches, and team personnel to create authentic content that highlighted athlete personalities and team culture.
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Executed sponsor integrations, branded content campaigns, and partnership activations while ensuring proper tagging, fulfillment, and reporting requirements were met.
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Tracked campaign and content performance using Sprout Social, leveraging audience insights and engagement metrics to optimize content strategy.
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Worked cross-functionally with creative, marketing, communications, and community relations teams to support team initiatives, league campaigns, and fan engagement programs.
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Analyzed social media performance and audience trends, contributing to a 150% increase in engagement and growth of more than 500,000 Snapchat followers.
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Assisted with content publishing, live-event coverage, photography, video capture, and social storytelling to enhance the fan experience across all digital platforms.
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Provided and content created real-time social coverage across Instagram, TikTok, Twitter, Snapchat, and Facebook
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Launched and grew the Lakeshore Chinooks TikTok presence, with videos reaching 299.6K, 96.0K, 67.0K, 25.0K, 15.1K, and 14.5K views
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Created and hosted “Live at Lakeshore,” a pregame social show before every home game
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Captured and assisted in live production for Division I football, basketball, soccer, and baseball games, supporting in-game content needs and fan experience initiatives
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Gained hands-on experience in live football game environments, including sideline operations, crowd energy, and event execution
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Hosted, officiated, and ran intramural events for students